AI recommends what it can read

When someone asks ChatGPT about a service, the answer leans on pages its search can crawl. OpenAI uses a crawler called OAI-SearchBot for search; if your site blocks it, you are less likely to show up in those answers.

Write answers, not slogans

AI tools cite pages that answer concrete questions: what you do, for whom, where, how long it takes and how to hire you. One page per service and real FAQs beat one pretty homepage.

Structured data and consistency

Marking up your business with schema.org (name, services, area, contact) and keeping the same details everywhere online reduces confusion. If your site, socials and listings disagree, AI hesitates.

What nobody can guarantee

No agency controls what an AI answers. What can be done is building a clear, crawlable site with useful content, which is the foundation for showing up.