One goal per page

Every page should end in the same action: request a quote. Long menus and competing buttons scatter the customer.

Ask just enough

Only ask what you need to price the job: service, area, date and, if relevant, photos or measurements. Every extra field cuts requests.

Answer fast

Customers usually contact several companies at once. An instant confirmation and a reply in hours, not days, changes the outcome.

Track where each request comes from

Knowing which page or search brought each customer tells you where to invest. Without tracking, it's all guesswork.